The Harley culture is expanding beyond the bounds of just motorcycles. Everyone knows of Harley merchandizing; which includes clothes, accessories, jewelry, etc ... Even Ford came out with the Harley F150 pickup truck to haul your Harley. Now you will be able to eat Harley food.
http://www.usatoday.com/money/industrie ... usat_x.htm

Harley-Davidson vrooms way into food business with jerky
Posted 10/9/2006
MILWAUKEE (AP) — Harley-Davidson (HOG) is selling a new source of fuel, one that goes into mouths instead of gas tanks and comes in such flavors as teriyaki and pepper.
The iconic motorcycle maker is joining forces with one of the largest U.S. packaged-foods companies, ConAgra Foods (CAG), to sell beef jerky and tap into the growing meat-snack business.
The companies plan to make the announcement today in Las Vegas at the trade show for the National Association of Convenience Stores.
The product, thick slices of smoked lean steak, will sell in packs of 3.25 ounces for $5.99 at convenience and grocery stores, Harley-Davidson dealerships and truck stops. Shipments of the three varieties — teriyaki, pepper and original flavor — will begin Jan. 8, ConAgra said.
It's the first time that Milwaukee-based Harley-Davidson has lent its name and black-and-orange logo to a food product, said Tom Parsons, general manager of general merchandise.
The company has considered making edible products in the past, but nothing fit with the brand and its image like jerky, Parsons said. Riders look for good food on the go, so the jerky will be billed as "Road Food," he said.
"You put it in your pocket, keep on eating and keep on riding," Parsons said.
ConAgra, based in Omaha, makes several types of jerky, including Pemmican jerky strips and Slim Jim, one of the best sellers. Sales of meat snacks rose 75% from 2004 to last year, when they reached $2.7 billion, according to the National Association of Convenience Stores' 2006 survey.